I wrote and laid out a set of thematic messaging guides for WaterAid.
The five guides help staff communicate about different areas of the charity's work - hygiene, health, schools, climate change and sustainability.
I took information from long technical documents and made it into clear, concise and accessible messaging, suitable for UK supporters and partners. I aligned the copy with the organisation's new brand personality and tone of voice.
I laid out the documents in InDesign, using WaterAid's refreshed visual identity, presenting the messaging in a clean and simple design.
Feedback has been excellent and the messaging guides are now being used by staff across the organisation to increase supporter engagement and build brand love.