wateraid
I wrote and laid out a set of thematic messaging guides for WaterAid.
The five guides help staff communicate about different areas of the charity's work - hygiene, health, schools, climate change and sustainability.
I took information from long technical documents and made it into clear, concise and accessible messaging, suitable for UK supporters and partners. I aligned the copy with the organisation's new brand personality and tone of voice.
I laid out the documents in InDesign, using WaterAid's refreshed visual identity, presenting the messaging in a clean and simple design.
Feedback has been excellent and the messaging guides are now being used by staff across the organisation to increase supporter engagement and build brand love.
Could your brand messaging and tone of voice be tighter? Say hello.
“Richard possesses such a skill for crafting beautiful copy that any audience can connect with - and across a range of channels. He’s my go-to person for excellent editorial judgement and, quite simply, a wonderful writer and editor.”