the marine conservation society
I developed new brand messaging and tone of voice guidelines for The Marine Conservation Society.
I worked closely with the Director of Engagement and Communications to write refreshed messaging that reflected the organisation’s new brand strategy.
Together, we created a new verbal brand to engage the charity’s audiences and improve the clarity, consistency and urgency of its communications.
The new brand is now live and the messaging and tone of voice are working hard across the organisation’s new website.
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“Richard is a wizard with words and a joy to work with. We worked together for years at WaterAid where he perfected our brand copywriting. He has since helped define our tone of voice at the Marine Conservation Society and used this to write for reports and our new website. I would highly recommend him.”