Humane Society
I wrote a fundraising appeal for Humane Society International.
The animal welfare charity wanted to increase awareness of the plight of street dogs in India and raise money for its work to treat sick and injured animals. As a dog owner myself, this was a particularly personal project for me.
I focused on the difference being made by the charity’s Mobile Animal Clinic, showing how a donation to HSI/UK could help this ‘lifeline on four wheels’ save the lives of street dogs like Rani.
The copy needed to balance the impact of the clinic with the urgent need to scale up this innovative service and reach more dogs across India.
The appeal has now been mailed to raise vital funds and save the lives of animals worldwide.
Want your fundraising appeals to hit their target? Say hello.
“Richard works absolute magic with words. He produces copy that is incredibly engaging, whilst managing to adapt to the organisation and their tone. Not only does Richard have this skill, but he is an absolute pleasure to work with. He is professional, accommodating and shares his great wisdom. He is someone that really does go that extra mile. As you can tell, I can’t recommend Richard enough. If you are looking for a fantastic copywriter, look no further.”