Posts tagged digital
#ChooseLandscape website

I wrote the content for #ChooseLandscape, a new website from The Landscape Institute encouraging more young people to take up landscape as a career.

I worked closely with the communications team at The Landscape Institute from the beginning. We took a content design approach, using audience insight to create user personas and journeys. This helped us make sure all content was serving a clear purpose.

I looked at the language young people used when researching their career options online, and mirrored this in the tone of voice - simple and jargon-free without being patronising.

The website is now live. I'm looking forward to working with the team to continuously improve it based on analytics and feedback.

Need words for your website? Say hello.  

WaterAid website country profiles

I wrote country profiles for WaterAid's website, providing factual information on its work and illustrating it with personal stories that show the impact.

The Where We Work pages were a good opportunity to introduce the UK public and strategic partners to WaterAid's new brand personality and tone of voice. 

I worked with the Digital Content and Experience team to optimise the pages for search engines and user journeys, to increase engagement and income.

Need words for your website? Say hello.

WaterAid multimedia longform content

I co-wrote and edited a multimedia longform piece, on the digital storytelling platform Shorthand, for WaterAid, as part of the Child Of Mine campaign.

I worked alongside the Photo and Film teams to bring WaterAid's work in the Niassa province of Mozambique to life. The piece highlighted the role of clean water, decent toilets and good hygiene in giving children a safe and healthy start in life.

The project is a really nice example of how words can complement visual content to tell a story in new and engaging ways.

The campaign went on to change the lives of 100,000 children.

Let's team up to tell stories that make change happen. Say hello.