Posts tagged The Landscape Institute
#ChooseLandscape website

I wrote the content for #ChooseLandscape, a new website from The Landscape Institute encouraging more young people to take up landscape as a career.

I worked closely with the communications team at The Landscape Institute from the beginning. We took a content design approach, using audience insight to create user personas and journeys. This helped us make sure all content was serving a clear purpose.

I looked at the language young people used when researching their career options online, and mirrored this in the tone of voice - simple and jargon-free without being patronising.

The website is now live. I'm looking forward to working with the team to continuously improve it based on analytics and feedback.

Need words for your website? Say hello.