I worked closely with the communications team at The Landscape Institute from the beginning. We took a content design approach, using audience insight to create user personas and journeys. This helped us make sure all content was serving a clear purpose.
I looked at the language young people used when researching their career options online, and mirrored this in the tone of voice - simple and jargon-free without being patronising.
The website is now live. I'm looking forward to working with the team to continuously improve it based on analytics and feedback.
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