#ChooseLandscape website

I wrote the content for #ChooseLandscape, a new website from The Landscape Institute encouraging more young people to take up landscape as a career.

I worked closely with the communications team at The Landscape Institute from the beginning. We took a content design approach, using audience insight to create user personas and journeys. This helped us make sure all content was serving a clear purpose.

I looked at the language young people used when researching their career options online, and mirrored this in the tone of voice - simple and jargon-free without being patronising.

The website is now live. I'm looking forward to working with the team to continuously improve it based on analytics and feedback.

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