Eat Grub beermats
Insect-based sustainable food brand Eat Grub needed a fun concept and copy for a set of beermats promoting their snacks in bars.
As the target audience for the project was young people with a sense of adventure, I created a concept I nicknamed 'grubby dates' to position the product as something that might liven up a first date and provide a talking point.
I matched the copy on each beermat to a specific flavoured snack, and this was complemented by the design.
The beermats are now promoting Eat Grub snacks in bars across the country.
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