Eat Grub beermats

Insect-based sustainable food brand Eat Grub needed a fun concept and copy for a set of beermats promoting their snacks in bars.

As the target audience for the project was young people with a sense of adventure, I created a concept I nicknamed 'grubby dates' to position the product as something that might liven up a first date and provide a talking point.

I matched the copy on each beermat to a specific flavoured snack, and this was complemented by the design.

The beermats are now promoting Eat Grub snacks in bars across the country.

Do you need words that bring your promotional materials to life? Say hello.