Glastonbury festival branding

I managed the branding of WaterAid's presence at Glastonbury Festival 2017.

This began with writing the core script for its Water Fight campaign, and then rolling this out across all branded materials onsite at the festival.

As this was the first Glastonbury campaign after WaterAid's brand refresh, I wrote all copy in line with its new brand personality and tone of voice.

The Water Fight was one of WaterAid's most successful Glastonbury campaigns, inspiring over 60,000 festival-goers to sign its petition calling on the UK Government to put taps and toilets at the heart of its plans for schools around the world.

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