WaterAid website country profiles

I wrote country profiles for WaterAid's website, providing factual information on its work and illustrating it with personal stories that show the impact.

The Where We Work pages were a good opportunity to introduce the UK public and strategic partners to WaterAid's new brand personality and tone of voice. 

I worked with the Digital Content and Experience team to optimise the pages for search engines and user journeys, to increase engagement and income.

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